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Rental Investment Roundup Guide: What to Expect In 2024

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Investors want to know: what’s happening in the housing market as we move into 2024? 

With housing prices climbing, mortgage rates finally beginning to drop after increasing last year, and low housing inventory levels all converging, there’s a lot for investors to take note of as we move into a new year. 

In addition to housing market trends, there are a number of industry-specific trends that are shaping real estate investing and property management this year. From migration into the suburbs to the resurgence of certain Rust Belt areas to the continued growth of SFR, for investors, taking note of these trends can help you to make informed investment decision 

Wondering which areas are experiencing growth? We’ve rounded up some of the hottest markets for investors to pay attention to this year, with cities like Grand Rapids, Michigan as well as Minneapolis, Minnesota making the list. 

Read on to see what you should know if you’re planning to make any investment decisions this year. 

This guide is intended to inform and to raise awareness, but it is not intended to serve in place of professional advice. Please note that market conditions fluctuate continually. Please ensure that you conduct due diligence when making investment decisions and consider speaking with a real estate investment advisor before you invest.


Key Rental Investment Trends in 2024

 The economy, interest rates, migration patterns, and renters’ changing preferences all had an impact on real estate investments last year. For investors and landlords, understanding what’s happening in these areas can help you make informed investment decisions. Here’s a quick rundown of some of the trends (both recent and long-standing) that are shaping real estate. 

  • Real Estate Goes Digital 

The old norms of real estate are fading into the background as digital transformation takes centerstage. Technology is helping investors and property managers streamline their operations. Artificial Intelligence (AI) tools are helping investors to search for properties, analyze historical trends, calculate rental returns, and more.  

  • Spotlight on the Suburbs 

Many Americans are moving to the suburbs out of necessity and choice. For investors who are looking for both cash flow and appreciation, it’s about identifying opportunities in areas that have transformed from mere bedroom communities to thriving cities. It’s also important to conduct careful market research on these emerging markets, along with potential investments, to find a property that aligns with your investment goals.  

  • Single-Family Rentals Demand Continues to Grow

The allure of a yard, the appeal of space, and the comfort of a standalone residence are just some things that many renters are looking for, and interest in single-family homes (SFR) continues to be strong. If you’ve been on the fence about SFR, now could be a good time to explore investment opportunities in this sector. See how SFR can offer long-term stability.  

  • Flex Living 

Flex living is another investment concept that’s gaining some traction. Flex living investors look for properties that can adapt to different needs over time: short-term rentals, long-term rentals, personal use, and more. This approach to diversification can help to add a layer of stability to an investment. 

  • Sustainable and Smart Features in Demand 

The demand for rental properties with sustainable and smart features increased. Tenants and investors alike showed interest in properties incorporating energy-efficient technologies and smart home systems. For tenants, money-saving features are especially appreciated.  

  • The Rust Belt and Sun Belt 

Stretching from California to North Carolina, the Sun Belt states have witnessed approximately 75% of the country’s population growth in the past decade. Lower taxes, affordable housing, sunny climes, and the luxury of space make this region a hotspot for real estate investment. Likewise, certain counties in the Rust Belt have been experiencing a resurgence as well, making them a good place to scout out potential investments. 

2023 Housing Market Recap 

Businessman and real estate broker. Marketing planning and discussion at the meeting

In 2023, the U.S. housing market displayed tremendous resilience. Despite some initial uncertainties, housing prices continue to climb higher, with the average sales price of a house sold in Q3 2023 coming in at $513,400. Rents are also increasing. In U.S. cities, average rent has risen by 85% in the past 20 years. 

This environment was favorable for real estate investors, especially those who already owned rental properties in key markets. However, the market also faced challenges such as high operating costs, consumers’ tightening budgets, and government policies on rentals. 

Let’s take a quick look at some of the housing trends that we saw over 2023.  

  • Seller’s Market 

A combination of low housing inventory and high buyer demand contributed to what was considered to be a seller’s market in many markets in 2023. Factors such as population growth, low mortgage rates, and a recovering economy led to increased competition among buyers for a limited supply of homes. This heightened demand and competitive home-buying environment, in turn, helped to drive up property prices.  

Will 2024 be a sellers market or a buyers market? Some experts believe that it could be another year for sellers.  

“Lower mortgage rates would help spur home sales activity, which are expected to increase in 2024 compared to 2023,” says Selma Hepp, chief economist at CoreLogic. “Declines in mortgage rates will drive more sellers to trade their existing home and help add much-needed inventory to the market, leading to more transactions.” 

“Supply is likely to remain below what we would deem a balanced market.” 

  • Fluctuating Mortgage Rates 

Interest rates increased in 2023, but have recently started to decline. While lower rates make it more affordable for buyers to finance a home, they can cause an influx of buyers to enter the market, which could put upward pressure on home prices. 

“As long as the economy continues to motor along, the new normal of higher rates is here to stay,” says Greg McBride, CFA, chief financial analyst for Bankrate. “A sharp economic slowdown would bring mortgage rates materially lower — but be careful what you wish for.” 

  • Rising Home Prices 

Housing prices have been going through the roof in recent months, with November’s median of $387,600 only about $26K short of the highest monthly home price that the National Association of  REALTORS® (NAR) has ever recorded. 

Are home prices likely to drop in 2024? Probably not, says NAR chief economist Lawrence Yun. Instead, he predicts that “Home prices will rise around 3 to 4 percent,” in 2024. Of course, individual markets may experience different results, but on a national level, housing prices continue to climb over the long term. 

  • Government Policies 

As more Americans struggle with unaffordable rent, the White House and some local governments are proposing new legislation that could change landlord-tenant relationships and investment strategies. Rent control protects tenants, but it introduces challenges for landlords. Investors should learn how to strategically position themselves to thrive amidst developing policies. 

  • Recession Fears: Long-Term Forecast 

Economists have been predicting a recession for years, however, there are now some signs that the economy may be headed for what is being called a “soft landing” or “growth recession.” According to the Emerging Trends in Real Estate® 2024 report by PricewaterhouseCoopers (PwC) and the Urban Land Institute, we may see slow economic growth and at least moderate job growth, but this may be offset by some downsides. These downsides include the fact that household savings rates are below normal levels, student loan payments are resuming, oil prices are rising, and banks are tightening lending standards. 

Looking out further, PwC says that we may be heading for an era of higher investment rates and slower economic growth that we’ve seen in recent decades. How this will play out and impact it may have on investors remains to be seen, however, one thing is certain: people will always need housing. Investment opportunities can still be found in promising markets that offer good, long-term economic prospects. Securing the right property (for a good price) in the right market, along with obtaining the right financing, and managing the property well can result in a successful long-term investment; a rental that offers both cash flow and long-term appreciation. 


Hot Real Estate Rental Markets 2024 

Aerial view of neighborhood with fall foliage

Photo by Jimmy Conover on Unsplash  

Now that we’ve seen what happened in 2023, it’s time to chart the waters for 2024. Let’s start by looking at top real estate markets to keep an eye on for 2024. Population growth often reflects a booming job market, a good economy, and growth potential. So, if you’re scouting for new markets, look at where people are moving to and consider why they are coming.  

Here are some hot markets that investors may want to keep an eye on in 2024. Note that individual investment opportunities will vary. It’s also important to note that in some cases, markets located just outside of hot markets could also present potential investment opportunities as they may be benefiting from growth as well, but typically offer more affordable housing. 

  • Rochester, New York: Rochester offers a scenic location, high demand, and affordable home prices. The city has received investment for downtown revitalization, and the housing market predominantly features single-family homes, with opportunities for new constructions and townhomes . The metro area of Rochester has been experiencing population growth. 

  • Riverside, California: This region saw significant rental price increases, possibly because of its proximity to Los Angeles and more affordable housing options. Riverside has been pulling in renters looking for cost-effective alternatives to the coastal cities. The Riverside-San Bernardino area has been experiencing population growth 

  • Bakersfield, California: This agricultural area is experiencing high population growth, and gaining attention from those seeking more affordable properties. Bakersfield offers a mix of properties, including newly constructed houses, and is seeing increased housing market activity, and recently, lower mortgage rates that have been coming in at just under the national average.   

  • Grand Rapids, Michigan: Grand Rapids has been attracting a growing population due in part to its thriving healthcare sector and a dynamic office market. Its growing cultural scene, excellent amenities, and commitment to quality urban living further enhance the city’s appeal. The city’s lack of homes is a significant issue, showing a strong demand for housing in the area, making it an ideal location for new builds . 

  • Providence, Rhode Island: This city experienced one of the highest annual rent increases out of every major U.S. city at 7.5%. This growth reflects a strong rental demand, most likely fueled in part by a housing inventory shortage and a modest population growth. 

  • Minneapolis, Minnesota: Ranked as the most in-demand city for rentals. Minneapolis’s robust economy, cultural attractions, and educational institutions make it a highly sought-after rental market that’s experiencing population growth 

  • Miami-Fort Lauderdale-West Palm Beach, Florida: These areas experienced an increase in rental prices as well. This area’s strong rental demand is driven in part by its thriving tourism sector, business opportunities, and appealing lifestyle. 

  • Fayetteville, Arkansas: Fayetteville is growing thanks in part to its strong local economy, anchored by the University of Arkansas and various corporations. It offers a stable rental demand from students and professionals, with a relatively affordable property market.  

  • Fargo, North Dakota: Fargo’s diverse economy, driven by healthcare, education, and technology sectors, is resulting in population growth and increased rental demand. Property prices remain reasonable, making it a promising market for investors. 

  • Knoxville, Tennessee: Known for its vibrant culture and robust job market, particularly in the technology sector, Knoxville has a growing population and rental market with competitive property prices. 

  • Sioux Falls, South Dakota: Sioux Falls has a low unemployment rate and a strong economy based on healthcare and financial services. The city has a growing population, and rental market with investment-friendly property prices. 

  • Austin, Texas: Austin’s booming tech industry and cultural charm make it a magnet for young professionals, driving population growth and rental demand. The city’s property market is competitive, offering the potential for high returns in 2024. 

  • Raleigh-Durham, North Carolina: With a powerful presence of tech and research companies, Raleigh-Durham has a strong rental market. The area’s economy and population growth of the Raleigh-Durham-Cary region make it a promising location for rental investments. 

  • Bend, Oregon: Bend’s growing popularity for its outdoor lifestyle and strong job market in healthcare and tourism is driving its growing population and rental demand. The property market is competitive but has the potential for solid returns, depending on the investment. 


Market Spotlight: The Rust Belt  

There’s an up-and-coming region that could interest landlords looking to get more value for their money.  

The “Rust Belt,” traditionally comprising parts of the Northeastern and Midwestern U.S, offers some cities that are looking promising for investment opportunities in 2024. This Rust Belt includes states like Ohio, Michigan, Pennsylvania, and Indiana, and was once the heart of U.S. manufacturing. When the manufacturing era declined, factories closed, and jobs disappeared, leaving ghost towns in their wake, hence the “Rust Belt” moniker. But in recent years, some markets in this region are experiencing a resurgence. 

The Rust Belt’s revival is driven by economic diversification, with a growing focus on sectors like technology, healthcare, and education. Cities such as Pittsburgh and Cleveland are notable examples where old industrial sites are being repurposed into vibrant commercial and residential areas. Coupled with a rich cultural history, some Rust Belt cities are drawing in new businesses and residents. 

Affordability is another key attraction for many investors. While real estate prices are soaring in many coastal cities, median home prices in the Rust Belt tend to be lower than the national average, making investments more accessible. Many Rust Belt cities are also implementing urban renewal projects, boosting the appeal of these areas for both living and investing.  

The trends from the past few years show a steady increase in real estate development and a shift in demographic patterns. The outlook for the future is optimistic, with continued growth and urban redevelopment expected in some areas.  

Here are five cities in the Rust Belt that may present investment opportunities for rental property owners. As always, be sure to conduct your own due diligence first before investing: 

  • Pittsburgh, Pennsylvania: Pittsburgh has successfully transitioned from its steel industry roots to a tech and healthcare hub. Google, Uber, and Facebook have offices here, strengthening local employment. The city’s urban renewal efforts, including the redevelopment of the South Side and the Strip District, have helped to put Pittsburgh on the map. With a median home price of around $179,000, it’s more affordable than many U.S. cities. Note that Pittsburgh’s population has been slowly declining since the 1950s, however, the Pittsburgh metro area’s population has seen an increase over the last year. 

  • Cleveland, Ohio: Cleveland is undergoing significant revitalization, particularly in neighborhoods like Ohio City and Tremont. The presence of large healthcare employers like the Cleveland Clinic and University Hospitals, plus a growing tech sector, has been driving economic growth. The median home price in Cleveland is around $119,000, an affordable entry point for first-time investors. Note that Cleveland’s population, like Pittsburgh, has been declining since the 1950s, however, the last few years have seen an increase in the Cleveland metro area’s population. 

  • Detroit, Michigan: Detroit’s revival efforts center on the downtown and the Midtown area. Companies like Quicken Loans have invested heavily in the city’s resurgence. Detroit’s real estate market remains one of the most affordable, with median home prices around $85,000. Detroit’s population has also been declining since the 1950s, but the population of the Detroit metro area is expected to increase in 2024. 

  • Indianapolis, Indiana: Known for a robust job market focusing on manufacturing and healthcare, Indianapolis has seen steady economic growth. The city has also experienced relatively steady long-term population growth since the 1860s, with a slight decrease over the last few years. Urban renewal projects in areas like the Wholesale District and Fountain Square however, have helped to revitalize the city.  

  • Milwaukee, Wisconsin: Milwaukee is known for its strong brewing history and is now drawing tech startups. The city has focused on revitalizing areas like the Historic Third Ward. Milwaukee’s cost of living is lower than in other major U.S. cities. These factors make it a desirable city for new residents and potential real estate investors. Milwaukee’s population has been declining since the 1960s, however, the Milwaukee metro area has seen growth over the last few years. 


What to Look for When Scouting Out New Markets 

When investing in new markets, it’s important to conduct due diligence to make sure the area, and investment property that you’re considering, both check out from an investment perspective. Not all areas are equal when it comes to investment returns, with some areas offering higher rates of appreciation than others. Others may offer investments with better cash flow opportunities, but lower rates of appreciation. Some markets, typically emerging markets, may offer both.  

For investors, it’s important to consider the following when looking for new markets: 

  • Population Trends 

  • The Local Economy 

  • Housing Appreciation 

  • Rental Yields 

  • Price-to-Rent Ratio 

  • Rental Trends and Market Competition 

  • Rental Laws and Regulations 

  • Taxes 

While this is not an exhaustive list, it can help to give you a good idea about the local market, and the viability of an investment there. Be sure to read: Scouting Out New Markets: What to Look for and What to Avoid to learn more about evaluating new markets. 

Expensive Markets - Are They Worth It? 

Note that the actual return on investment in expensive markets is highly variable. Property location, market demand, and the overall economic climate all impact rental prices and property values. In some cities, investors may experience higher gross yields, but they will typically also have higher expenses as well. 

Rental Housing Investment Trends: What Can We Expect In 2024?  

Shot of young businesswoman using a digital tablet during a late night at work

Rental housing trends that investors may be able to expect as we move into 2024 include a focus on energy-efficient housing for renters, continued technology advancements and integration as new tools arrive in the marketplace, as well as continued demand for single-family rentals, from both tenants and investors.  

Here’s a look at a few trends that we’re seeing as we move into 2024: 

  • Energy-Efficient Rental Homes 

Increasing environmental consciousness is resulting in sustainable practices, and incorporating green features into rental properties can help to entice tenants as well, especially upgrades that could offer them a savings in utility bills. 

Landlords can start by taking small steps, such as switching to LED bulbs or replacing energy-hungry appliances with ENERGY STAR models. Outfitting homes with solar panels or improving the unit’s insulation. Boost water conservation efforts by switching to water-saving fixtures or landscaping using native plants. Developers could opt for sustainable building materials and practices that enhance energy efficiency during renovations or new constructions. 

  • Technology Integration Continues 

Using technology in real estate, such as virtual property tours, smart home features, and property management software, is likely to continue. If you’re a late adaptor with technology, don’t wait to start. More people are turning to online platforms and tools for their rental needs, from searching for rental homes, going on virtual tours, applying for leases, or paying their rent.  

 Aside from helping with everyday property management, AI’s predictive algorithms are now providing more detailed market insights, helping investors make decisions that align with both financial goals and environmental responsibility. The McKinsey Global Institute believes AI could generate as much as $110 billion to $180 billion or more for the real estate industry. 

 Another application of technology is right in your rental units. Smart home technologies now allow tenants to control appliances remotely or ensure their home is safe with just a few taps on a smartphone.  

  • Short-Term Rental Trends 

The travel industry suffered a tremendous blow in 2020, but it’s bouncing back fast and spurring on short-term rental popularity. Travel spending is rising as people long for new experiences or a change of scenery. 

 Here are some recent statistics on short-term rental trends: 

  • On average, a domestic vacation trip lasts 3-4 days. 

  • Top destinations for domestic travelers are New York City, Las Vegas, and Miami. 

  • Due to high inflation and rising prices, 48% of Americans choose to travel within the country to save on costs. 

  • The global vacation rental market was estimated at 88 billion in 2022 and is expected to reach over 122.34 billion by 2032, poised to grow at a compound annual growth rate of 3.4% from 2023 to 2032. 

 The demand for short-term rental growth is mainly driven by travelers searching for budget-friendly options and online platforms. Big events and festivals are also back, so cities with large annual festivals or stadiums would be great places to invest in.   

Thinking of investing in a vacation rental home? Here’s what you should look at, according to the National Association of Realtors: 

  • Average annual revenue for the area 

  • Amount of competition (some markets are heavily saturated) 

  • Occupancy by season 

  • Local regulations 

  • Best property managers in the area and their rates 

While short-term rentals can be extremely lucrative, the quick turnovers mean extra costs and effort for landlords. Meeting travelers’ high standards for vacation accommodations is also another challenge. You may have to spend more money and energy to keep your property in top shape, as falling short of these standards could lead to bad reviews and turn off future guests. To be competitive, short-term rental operations have to be streamlined. Using technology and working with property management companies can help with the challenges that come with running vacation rentals.  

  • Long-Term Rentals: Single-Family Homes and Build-to-Rent  

Long-term rentals offer stable and consistent income, which isn’t always true for short-term rentals. And if you want a diversified real estate portfolio, long-term rentals can provide that solid foundation for you. When it comes to long-term rentals, single-family homes have a track record of being reliable assets. Demand has been steadily growing since the mid-2000s and spiked even higher in 2020.  

As Lawrence Yun, Chief Economist at the National Association of Realtors, notes, “People want to live in single-family homes. This trend is likely to continue as the appeal of having more space and privacy remains strong, driven by demographic and lifestyle changes.”   

The Census Bureau estimates that 81,000 single-family rental homes were constructed in 2022, a record high. The market is expected to reach $50 billion this year, with more investors and landlords rushing to join the market.  

Investing in or converting properties into single-family rentals can cater to this growing demand and improve the portfolio’s overall value. Landlords can focus on acquiring properties in suburban or family-friendly neighborhoods, where the appeal of spacious homes with yards is particularly strong. Renovating or upgrading existing properties to meet the demands of modern tenants, such as creating dedicated home office spaces, can also make a single-family rental more attractive to tenants. 

Build-to-rent (BTR) single-family homes are another potentially lucrative and innovative trend in the real estate market. These rental properties often feature modern amenities and are designed for long-term occupancy. A newly built property allows you to incorporate sustainability features and other amenities, improving its desirability and profitability. 

Landlords should carefully evaluate market dynamics, collaborate with experienced professionals for property development, and consider factors such as local zoning regulations before investing in BTR. 

Learn more about BTR single-family homes: Why Build-to-Rent Might Be the Best Choice for You. 

  • Providing a Stellar Tenant Experience 

Tenants today are looking for not just a place to call home, but an overall hassle-free and seamless service from the landlord or property management company. The tenant experience refers to the overall satisfaction and well-being of the occupants of your rental property. One way that landlords can help to boost tenant satisfaction and in some cases, even help with tenant retention, is by focusing on the following areas:  

  • Responsive Communication: A tenant-centric approach means treating renters with respect and providing excellent service throughout their lease period. Stay reachable and use various communication channels, from written to digital. Set clear expectations about your availability and response times.  

  • Timely Repairs: Cold drafts, leaking roofs, and other inconveniences in the home are unpleasant experiences that no tenant should deal with for extended periods of time. By dealing promptly with maintenance issues and conducting routine inspections, landlords can help to ensure that properties are well-maintained, safe, and comfortable.   

  • Transparency and Clarity: Surprise charges or vague lease terms can lead to dissatisfaction. Be clear and detailed about lease terms, policies, and fees to set clear expectations from the beginning. Provide tenants with detailed information about the property and any policy changes to foster trust and transparency. 

  • Convenient Transactions: Using technology to streamline processes, such as online rent payments, maintenance requests, and lease document signing, enhances the tenant experience by making transactions seamless and efficient. 

  • Security and Safety: Feeling safe in the home is a top priority for everyone. Well-lit outdoor areas, secure locks, and health and safety-compliant measures help create a safe living environment. 

  • Flexibility: Offering flexible lease terms can accommodate the changing needs of tenants. For example, if you have a pet-free rental, consider a pet-friendly policy. This allows you to attract a bigger pool of potential renters, or if your current tenant wants a pet, they won’t have to end their lease if they want to get a furry friend. 

  • Work With Property Managers: Landlords have a lot on their plate. When juggling too many or all aspects of property management, it won’t be long before one of the balls drop. Hiring the right property manager can lighten your load and help improve the tenant’s experience. 

 What should you look for? Choose a manager who’s proactive about maintenance and happy to do inspections as-needed. Exceptional communication skills are also a must. And if your managers are friendly and tech-savvy, tenants will feel more at home. But just because you’re passing the reins over to someone else doesn’t mean you should go completely hands-off. Do regular check-ins to ensure everyone is on the same page regarding keeping the tenant experience top-notch. 

Renters Warehouse offers 24/7 hassle-free property management services. Leave the daily grind to us, so you can focus on growing your profit and portfolio. 

  • Better Living Spaces 

This next trend is also related to providing a stellar tenant experience. With the rise of remote work, more renters are spending more time in their homes. That means providing amenities that offer connectivity, convenience, and relaxation. Properties that have a little something extra will have an edge over others. Here are some of the things that tenants might be looking for:  

  • Rentals that are close to communal spaces, recreational facilities, or wellness amenities 

  • Properties with home office spaces and high-speed internet connection 

  • Homes with outdoor areas like backyards, gardens, or terraces. These green open spaces allow tenants to relax and unwind, contributing to their wellbeing and overall satisfaction. 

  • Technology-enabled amenities: a national survey found that 84% of renters prefer units with smart home systems like smart thermostats, video doorbells, or keyless entry. 

  • Furnished rentals are becoming popular. According to on survey, 77% of tenants expressed an interest in furnished options. 

These upgrades may come at a cost, but investors can often offset these with higher rent prices. A property with amenities also tends to increase in value, making these upgrades potentially worthy long-term investments. But just a reminder: before investing more money, always run a cost-benefit analysis and do some market research to see if these extras are a good fit.  

  • Suburban Areas Maintain Momentum 

In the past few years, we saw more people move out of major cities and into suburban or rural areas. These regions are attractive to some due to cheaper rent prices, lower taxes, and more affordable cost of living. Some of those who move out of major cities look for less crowded suburbs but still maintain a big city feel. Opportunities can be found in these areas, especially in select regions across the Midwest and Sun Belt. 

When investing in a suburban area, rental investors should focus on factors that blend residential advantage with economic stability. Look for neighborhoods with good school districts, recreational amenities, and proximity to essential services. Evaluate the local job market and economic trends to ensure a stable rental demand. Don’t forget to assess the area’s infrastructure and transportation links to guarantee convenience for tenants. Pay attention to the community vibe and local development plans, as a thriving suburban atmosphere often correlates with sustained property value. Lastly, be mindful of zoning regulations and future growth potential, as these can influence the property’s long-term value and investment return. 

Navigating Rental Investment Opportunities and Challenges In 2024 

Rising property values. Increasing the cost of housing. Banner with white house model and graphic arrow pointing up close up on brown background. copy space.

 Preparing for 2024 means identifying risks before they happen. Real estate investors may encounter some stresses when it comes to a more competitive market and renters with tighter budgets. Let’s dive into those and discuss how you can prevent problems or even find hidden opportunities within these challenges.   

  • Potentially Lower Mortgage Rates and Higher Property Prices 

Lower mortgage rates enhance affordability and buying power, which is good if you want to start investing or add to your portfolio. The flip side to this affordability means that more rental investors can enter the market. There’s a risk of over-saturation, heightened competition, and, ultimately, higher price tags on homes as demand increases.  

Mortgage rates in the U.S. are still dropping, at least for now. And some are predicting a downward trend. Economist Lisa Sturtevant tells CNN Business, “With the Fed signaling in its most recent meeting that rate cuts may come in 2024, mortgage rates are expected to continue falling.” 

Low mortgage rates typically mean better opportunities for tenants to become homeowners, but that may not be the case in 2024. In 95% of U.S. counties, renting a three-bedroom home is still more cost-effective than buying. Only 14% of Americans believe it’s a good time to buy a home. Renters cite inflation and rising interest rates as deterrents to home purchases.  

To leverage lower interest rates effectively, investors must adopt a strategic and forward-thinking approach. Property selection, as always, is a critical factor, focusing on areas showing economic growth and population growth. 

Investors can also optimize their financial portfolio by exploring creative financing options and capitalizing on the opportunity to refinance existing mortgages.  

  • Inflation Effects and Tighter Budgets  

There may be signs that inflation is cooling slightly, but many Americans are still feeling the crunch, with 41% of consumers according to one survey feeling less financially secure heading into 2024 than they did at the start of 2023 

In many major cities, rent increases are fueling a rise in evictions, and over 5 million U.S. households are behind on rent. If you’re a landlord, late or non-payments affect your ability to cover property expenses such as mortgage payments, maintenance, and utilities. In extreme cases, it could cause eviction, legal costs, and a loss of income. However, a proactive approach can help landlords to handle challenges with rent collection. Here are some steps that landlords can take to help reduce rent collection problems: 

  • Set lease agreements that clearly outline rent payment expectations, due dates, and late fees that will be charged for late payments. 

  • Offer multiple payment methods and set up automated reminders to help tenants prioritize their obligations. 

  • Cultivate a positive landlord-tenant relationship through regular communication. This creates an environment where tenants feel comfortable raising potential issues with the landlord. 

  • When tenants face challenges, landlords can explore flexible payment plans or connect them with local resources for financial help. 

There is a silver lining: with the demand for cheaper rent, developers are looking for ways to build more affordable units. This includes strategies like building smaller homes, using innovative designs, or buying land in less-expensive markets. The lower capital costs can cause lower rents, making it easier for more tenants to afford their monthly rents. 


In Conclusion 

The year 2024 may hold uncertainties, but as it unfolds it will undoubtedly reveal many potential opportunities as well. For rental investors, paying close attention to shifts in the housing market and emerging trends can help to give you the context that you need to make informed investment decisions.  

But remember, while macroeconomic conditions are important, it’s important to get granular with your research as well. As always, make sure you assess the viability of investments on a case by case basis, paying attention to the local housing market, and looking for a good investment opportunity; one that checks all of the right boxes and is set to offer the returns that you’re looking for.  

At the end of the day, the location that you invest in, the property itself; along with factors like how it’s financed and how well it’s managed can have a significant impact on your success. Ready to take the next step? See how real estate can help you to achieve your financial goals and find financial freedom 

Investors: Ready to take the next step and start investing? Visit the Renters Warehouse Research Center to gain valuable insight into housing markets across the U.S. Then, take a look at available rental properties in your selected area today. Also see: how to conduct market analysis for a rental property to find a property that checks out as a viable investment. 


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