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How A.I. Can Help With Real Estate Investing

Renters Warehouse Blog

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2024-06-18

Ever wondered how some websites can tell you the value of your property in just a few clicks? That’s Artificial Intelligence (A.I.) at work. A.I. algorithms analyze millions of data points, from recent sales prices in the neighborhood to the number of bathrooms in your house, to give you an accurate estimate of what your property is worth.

The power of A.I. doesn’t stop there, and A.I. tools are available for real estate investors today that can help to improve the investment process and streamline everyday operations. With A.I. tools, for example, you can streamline or even automate a number of tedious tasks that eat away at your time and energy, allowing you to focus on what truly matters: growing your investment portfolio and maximizing your returns.

From providing assistance to tenants, to helping to predict maintenance needs before they arise, A.I.-based tools and solutions today can empower you to run your investment strategy like a well-oiled machine. In this article, we’ll show you some of the ways that you can use the power of A.I. to streamline and improve your rental property operations.

How Can You Use A.I. In Real Estate Investing?

One survey predicts that by 2025, 50% of all residential transactions in the United States could involve some form of A.I. Ninety percent of the property managers surveyed believe A.I. will bring value to their companies. While this is one area that’s still in flux, and many tools and programs are still being developed or refined, it’s also a space where we’ve seen a great deal of progress in recent months. If you’re interested in finding ways to streamline or improve the investment process, here are a few ways that A.I. could help:

  1. Improve Market Analysis

Traditional market analysis involves manually collecting and interpreting data. But A.I. algorithms can sift and analyze data for you, helping you to identify trends and forecast property values, which can help you to identify investment opportunities. There are a number of cutting-edge tools that have arrived on the marketplace, including these: 10 Predictive Analytics Companies Real Estate Agents Need to Know About.

Some A.I. platforms offer investors real-time analyses of property values, rental prices, and market conditions. This helps you identify the best times to buy or sell properties to optimize your investment strategy. Detailed neighborhood analyses provide a deeper understanding of local market dynamics, allowing you to make better decisions about where to invest next.

Download your FREE guide today and learn How to Perform a Real Estate Market Analysis like a pro. 

  1. Provide a Positive Tenant Experience

We all know that keeping tenants happy is crucial for a stable rental income, but providing top-notch service can be time-consuming, especially if you have multiple properties. The good news, though, is that A.I. can step in, offering a seamless, round-the-clock tenant experience. 

A.I.-powered assistants and chatbots with 24/7 availability can handle frequently asked tenant questions, schedule maintenance, and even process rent payments. This immediate service can boost tenant satisfaction and free up your time to focus on more strategic tasks.

Got potential tenants looking to move in from out of town? Thanks to A.I., they can take a virtual walk through your rental property without leaving their couch. Companies like Matterport are using A.I to streamline virtual tours. They’ll also provide you with insights to help you better understand your property and simplify the process of buying, selling, or managing property.

Looking to impress potential tenants and help your vacant rental stand out? See: How to Stage Your Rental Property for some tips.

  1. Assist With Routine Tasks

Operational efficiency is another area where A.I. shines. A.I. tools can spot issues you may not have noticed immediately by analyzing expenses, maintenance requests, occupancy rates, and tenant feedback. This data-driven approach can provide you with insight and help you to keep your tenants happy.

Automated property management platforms can handle routine tasks such as rent collection, sending reminders for lease renewals, and processing maintenance requests. This automation can help with consistent cash flow and timely resolution of issues. A.I. can also assist with maintenance as well. In some cases, it can predict maintenance needs before they become costly problems. By analyzing data from various sources, for example, A.I. systems may soon be able to forecast when an HVAC system might fail or a plumbing issue might arise. This proactive maintenance approach could save you money on emergency repairs and extend the lifespan of your property’s infrastructure.

While tenant screening is another aspect of property management where landlords can use A.I. However, this is one area where you’ll want to tread carefully, as using A.I. in the tenant screening process could lead to possible tenant discrimination and subsequent legal issues. 

According to Rental Housing Journal, Demetria McCain, principal deputy assistant secretary for Fair Housing and Equal Opportunity says that, “An increasing number of tenant-screening companies claim that they use advanced technologies, such as machine learning and other forms of artificial intelligence (“AI”). These technologies can increase these companies’ capacity to access and analyze information about applicants that has not been widely used for rental decisions until recently but may have little bearing on whether someone will comply with their lease.”

  1. Help You to Create Ads and Listings

Effective marketing is critical to attracting tenants. If you struggle with creating content for listings, ads, and marketing materials, a free A.I. tool like ChatGPT can help. It can help you to craft compelling property descriptions or generate ideas for ad campaigns. There are even A.I. video tools out there now that could help you to create a short video for your campaign.

For instance, you can use A.I. tools to assist you with creating engaging and informative property listings that highlight the unique features of your properties. A.I. can also analyze trending keywords in real estate searches, helping you optimize your listings for search engines and increase visibility. While A.I. can assist with the creation of ads and listings, you should still double-check the accuracy and relevance of the generated content to ensure it meets your standards.

7 Steps to Start Leveraging A.I. Tools For Your Rental Investments

Don’t feel tech-savvy enough for A.I.? The good news is that with all the innovations, using A.I. in your rental property investments has never been easier. Here’s a guide to help you leverage A.I. for a hassle-free real estate investment journey.

  1. Assess Your Operations

The first step is to take a close look at your current operations. Identify areas where you spend the most time and where inefficiencies are most noticeable. Are you constantly chasing late rent payments? Do maintenance issues frequently catch you off guard? Are you spending too much time handling tenant inquiries? Next, create a list of these pain points. This will help you understand where A.I. can make the most impact and prioritize which issue to tackle first.

  1. Choose User-Friendly A.I. Software

Look for A.I.-powered tools that can assist you with operational efficiencies, predictive maintenance, market analysis, and more. Understanding the features and benefits of a platform will help you find a tool that meets your unique needs. 

When selecting A.I. software, look for user-friendly platforms with good track records. Check reviews from other investors to see how these tools work. Many A.I. tools offer free trials or demos, so take advantage of these to get a feel for the software before committing.

  1. Do a Cost-Benefit Analysis

While some A.I. tools are free, you’ll have to pay for others, and some can require a significant investment. Compare the costs of implementing A.I. (subscription fees, setup costs, training) with the potential benefits (time saved, reduced maintenance costs, improved tenant retention). Consider both the short-term and long-term impacts. While there might be an upfront cost, the efficiency gains and cost savings over time may justify the investment.

Can you afford the investment? Be sure to read Tips to Estimate and Budget for Your Rental Property.

  1. Start With a Pilot Program

Implementing A.I. across your entire portfolio at once can be overwhelming. Instead, start with a pilot program. Choose one or two properties to test the A.I. tools on first. This way, you can work out any issues and understand the practical benefits and challenges without a large-scale commitment.

  1. Stay Up-to-Date on A.I. Trends

A.I. technology is constantly evolving. Follow industry blogs, attend webinars, and join real estate investment forums. Publications like Forbes, TechCrunch, and others often cover A.I. developments. Online or real-life networking with other real estate investors who use A.I. can also bring you valuable insights and tips as well. Sharing experiences can help you stay ahead of the curve and find areas where you can incorporate A.I. into your processes.

  1. Train Your Team

If you have a team managing your portfolio, ensuring they are comfortable with new A.I. tools is critical for successful implementation. Provide thorough training on using the software, emphasizing how it will make their jobs more accessible and more efficient. Encourage open communication and feedback. Your team’s firsthand experience can give you insights into further optimizing the use of A.I. tools.

  1. Recognize the Risks and Limitations of A.I.

A.I. can offer tremendous benefits, but it’s essential to acknowledge the potential risks and limitations. Educate yourself on the ethical considerations surrounding A.I. in real estate, such as privacy concerns and algorithm bias. Understand that A.I. models are only as good as the data they’re trained on, and biased or incomplete data can lead to inaccurate predictions or decisions.

Landlords should also recognize that A.I. tools are not suitable for every aspect of their day-to-day operations. Many tasks still require a human touch, especially for more complex tenant interactions or legal matters. Stay informed about developments in A.I. regulation and ethics to ensure that your use of A.I. aligns with best practices and ethical standards in the real estate industry.

Incorporating A.I. into your real estate strategy can help to streamline a number of everyday tasks and operate more efficiently. It can also give you access to the data that you need to make informed investment decisions. But remember, at the end of the day, A.I. is a tool, and not a replacement for human expertise. Striking the right balance between A.I. automation and human oversight can give you the best of both worlds. 

Not sure where to start? Consider looking for just one or two solutions that will benefit you the most and focusing your attention there first before branching out. There are a lot of tools available today, but you’ll want to pay attention to the options that are the right fit for your needs, the ones that are likely to make the biggest impact.

One task that you’ll want to consider outsourcing is property management. At Renters Warehouse, our professional property managers can provide valuable insight and a boots-on-the-ground level of service with your properties. Get started today with your FREE rental price analysis, and see what you could be getting for your rental.


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